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Javier De Juana - Bilbao Bizkaia Fashion Map

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Javier De Juana

Javier De Juana

“The philosophy os work I follow, makes me ‘not to dress a body, but a gesture, a personality’.

I start from the concept that fashion should respond to three motivations: update, flatter and distinguish.

I search for the synthesis between the artisan tailoring techniques I received from my family, which date back to the 18th century, and the most advanced theories on interpreting fashion and image, and its social impact as a means of communication”.